Privacy Policy/ Statement

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Last updated: 19/12/25

This Privacy Policy explains how POWAH (“we”, “us”, “our”) collects, uses, stores and protects your personal information when you interact with us online, including via our website, email sign‑ups, and marketing communications. We are committed to protecting your privacy and handling your data transparently and responsibly, in accordance with UK data protection law.

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1. Who We Are

POWAH TRADING LTD. is a UK‑based luxury lingerie and loungewear brand.

Data Controller: POWAH TRADING LTD.
 

For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, POWAH is the data controller of your personal information.

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2. What Information We Collect

We collect only the personal data necessary for marketing and brand‑related communications. This may include:

• Your name

• Your email address

• Your preferences or interests (where you choose to share them)

• Your interactions with our emails or website (e.g. sign‑ups, clicks, page visits)

• Any information you voluntarily provide when contacting us

We do not collect sensitive personal data via our contact us form.

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3. How We Collect Your Data

We collect personal information when you:

• Sign up to our mailing list or waiting list

• Subscribe to receive updates, invitations or brand communications

• Contact us directly via email or forms

• Interact with our website or digital content

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4. How We Use Your Information

We use your personal data solely for our own marketing and brand communication purposes, including:

• Sending you updates about POWAH, including product launches, events and brand stories

• Sharing exclusive previews, inspiration and editorial content

• Improving our website, communications and customer experience

• Understanding interest in our brand prior to launch

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We process your data on the lawful basis of consent or legitimate interest, depending on the nature of your interaction with us.

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5. Marketing Communications

If you opt in to receive marketing communications from us, you can unsubscribe at any time by:

• Clicking the unsubscribe link in any email we send

• Contacting us directly using the details above

We will always respect your preferences.

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6. Data Sharing

We do not sell, rent or share your personal data with third parties for marketing or commercial purposes.

Your data is used exclusively by POWAH and only for the purposes outlined in this policy.

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7. Data Storage and Security

We take appropriate technical and organisational measures to protect your personal data, including:

• Secure systems and access controls

• Limiting access to authorised personnel only

• Regular reviews of data handling practices

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or until you withdraw your consent.

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8. Your Rights

Under UK data protection law, you have the right to:

• Access the personal data we hold about you

• Request correction of inaccurate or incomplete data

• Request deletion of your personal data

• Withdraw consent at any time

• Object to or restrict certain processing activities

• Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise any of these rights, please contact us at customercare@powahintimates.com

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9. Cookies

Our website may use cookies or similar technologies to improve performance and understand how visitors use our site. You can control cookie settings through your browser preferences.

A separate Cookie Policy may apply.

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10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The latest version will always be available on our website.

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11. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact:

POWAH
Email: customercare@powahintimates.com

This Privacy Policy applies to UK users and is governed by UK law.